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Product Manager - Shovels

Date:  Jul 19, 2024

Milwaukee, WI, US, 53204-2941

Req ID:  30295
Onsite or Remote:  Hybrid Position

Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

Job Overview

The Product Manager is responsible for the strategic direction of the Electric Rope Shovel portfolio, managing the machines options & pricing, development plans, and new product introduction initiatives.

Key Job Responsibilities

  • Develop and maintain strategic product plan, including market requirements, competitive landscape, gaps, product positioning, lifecycle, pricing, operations footprint, and product support plan.
  • Drives new product development (NPD) for electric rope shovels, with heavy participation in the programs and ownership of the initiation and definition of new systems.
  • Works with the development team to create feature backlogs and product documentation such as user stories, use cases, logic flows and functional specifications.
  • Executes product management activity including product positioning, product launches, technical sales support presentations and dealer sales training
  • Supports sales and production introductions for assigned portion of electric rope shovel portfolio across Komastu sales and dealer network
  • Understands and communicates market dynamics for electric rope shovels through market research and relationships with customers, third parties and region sales & service personnel.
  • Communicates strategic product plan to business stakeholders and implement value add changes to strategy as required.
  • Conducts VOC/VOB as required in support of understanding market, customer needs both current and future. Translates VOB/VOC into ideas for new features or systems and develop supporting business documentation Coordinate closely with Shovel Program Manager around NPD process and required support from Product Management team
  • Works with dealers and customers to support Pilot machine/design trials.  Act as conduit between factory and dealers as it pertains to NPD projects.
  • Visits customers and distributors to present products, build relationships and understand applications, requirements, and market.  Hosts factory visits from customers.
  • Creates marketing materials for products with Marketing Communications, including presentations, competitive comparisons, animations, videos, literature, and promotional materials.
  • Performs research on industry conditions, product performance and competitive activity.
  • Builds and leverage relationships with customers, Region sales & service personnel, and other suppliers in the industry to achieve the level of expertise needed to properly position our products.  Prepare technical presentations and present at industry conferences.
  • Global travel up to 40% to surface mining areas


  • A Bachelor’s Degree in Engineering, Marketing or related field is required. 
  • 5-7 years’ experience in product development, product marketing, engineering, or other technical equipment roles
  • Experience with global mining industry
  • Experience with Electric rope shovels highly preferred
  • Must have excellent communication and public speaking skills with an ability to demonstrate confidence in material knowledge.
  • Technical aptitude and experience with market analysis, strategic planning, and equipment sales

Additional Information

Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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