Job Overview

The primary objective of this role is to lead and unify all marketing and communications efforts across Komatsu’s North America region in alignment with global brand strategy, while driving business growth through strategic messaging, customer engagement, and cross-functional collaboration.

This leader is expected to:

• Build and strengthen relationships with key internal & external stakeholders, fostering a culture of trust and collaboration. Drive marketing excellence to Customers, Dealers and Industry associations.
• Set and execute strategic direction for regional marketing communications that support Komatsu’s business goals across multiple business units.
• Act as the brand steward across company-owned and independent dealer networks—ensuring consistency, compliance, and innovation in messaging and visual identity.
• Generate measurable business value through integrated campaigns, creative content, sales enablement, and product/solution launches.
• Drive customer-centric strategies through Voice of Customer/Dealer input and insights-driven marketing.
• Partner closely with executive leadership and global teams to ensure consistent internal, external, and corporate communications.
• Lead a high-performing team of marketing professionals, implement processes that empower team members,  drive success and deliver maximum impact.

Key Job Responsibilities

• Oversees, reviews, and approves marketing strategies and plans, coaching marketing managers, building consensus and approvals from the business units and ensuring the team understands the input well for an efficient turnaround of deliverables.
• Oversees the development of sales enablement tools, content, and other materials for Komatsu sales teams and distributors, providing strategic guidance to team members.
• Partners with the sales and product teams to participate on Voice of Customer (VOC) activities to understand customer preferences and informs the development of marketing strategies, market segmentation, content and distribution channels.
• Enables and guides research and documentation of our key customer markets, connecting the dots that will inform decision making.
• Guides the creative team and agencies to produce content that will support the marketing and communications plans and strategies, on brand and according to the guidelines set by the global creative team.
• Develops visionary plans for Komatsu to stand out from the competition in marketing its products and solutions. Works with business partners for input, collaboration and consensus building.
• Joins regular global brand team meetings, providing strategic input, advocating for the North America region and implementing global decisions locally.
• Identify stakeholders and their business needs, provide transparency to team capabilities to create trust and alignment, monitor outcomes and provide feedback to build effective relationships and deliver expected results.
• Manage the priorities and activities, providing guidance and support for the marketing managers and project managers who partner on a daily basis with business functions and distributors.
• Meets with executive leadership team to ensure understanding of corporate and team strategies, helping to cascade information to the employees driving engagement and retention. Provides direction to communications specialists and partners with agencies of record to support any external comms and PR initiatives in the region.
• Attends customer meetings, when possible. Attends conferences and seminars, industry and marketing-related trade shows. Oversees regional and local events execution.
• Works with business leaders to define priorities for marketing and enables the definition of a budget plan to support yearly activities. Plans and executes budgetary control of marketing strategies funded by the business units as appropriate, and make decisions with the core Marcomm yearly budget.
• Determines how to measure and track ROI, refining strategy based on findings.
• Collaborates and interfaces with global marketing communications team for any specific resource and support needed around major trade shows, merchandise strategies, higher level marketing campaigns, etc.
• Provide support to team members to ensure effective accomplishments of deliverables, customer satisfaction, and revenue growth.
• Lead and develop a high performing team through coaching, mentoring, goal-setting, career pathing, training, and development. Monitor team time and engagement to ensure work-life balance and appropriate resourcing for high and low demand times.

Qualifications/Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or Journalism required. Master’s degree in Business Administration, Marketing or Communications preferred.
• 15+ years applicable experience focused on marketing, communications, product management, sales or solutions
• Exceptional writing ability, especially a propensity to translate technical content and product info into useful materials for non-technical audiences
• Displays knowledge in relation to the product or service being marketed to the public, or demonstrates capabilities of learning quickly about it.
• Ability to take complex ideas and translate them into communications that can be easily understood by audiences at all levels.
• Ability to manage people and motivate a team to achieve goals.
• Understands customer engagement strategy development and how consumers respond to various forms of media and engagements.
• Possesses strong communication, relationship building, and negotiation skills.  Experience working with personnel in leadership roles (internal and external to the organization).
• Ability to work in a fast-paced, short deadline environment and adapt to change; Can meet demands and timelines without sacrificing quality; works well under stress.
• Must have the ability to effectively influence, mentor, and educate both internal and external stakeholders in a variety of cultures
• Engaging personality, with a passion to help create and promote the solutions of the future of our business.