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Job Overview
The Product Marketing Manager will have responsibility for the marketing of Quarry Wheeled products through product demonstrations, competitive testing and training. The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers.
Key Job Responsibilities
- In conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plans. Describing in detail the sales results, goals that were achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years.
- Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu’s position in the marketplace.
- Provide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectives.
- Lead, coordinate and execute new product introduction programs. To include, sales material, competitive comparisons, training, and sales support.
- Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and Demo Days.
- Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information. Develop appropriate action plans based on survey results.
- Coordinate preparation and maintenance of marketing and advertising material for the assigned products. To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days.
- Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities.
Qualifications/Requirements
- University degree (B.S./B.A.) in Engineering or Business required. Advanced degree (MBA) beneficial but not required.
- Ten years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experience.
- Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required).
- Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits.
- Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation.
Additional Information
Will consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level position.
Hiring Range
At Komatsu, your base pay is one part of your total compensation package. This role pays $88,100. The actual offer will consider a wide range of factors, including experience and location.
Company Benefits
Komatsu provides an extensive and robust employee benefits package that is designed to enhance the well-being of our employees and family members. We embrace a positive and empowering employee experience with a culture that prides itself on a diverse and inclusive environment.
- Health benefits: Medical, dental, vision, HSA, wellness programs, etc.
- 401k and/or employee savings programs
- Employee time off (vacation and designated holidays)
- Employee and family assistance programs
- Disability benefits
- Life insurance
- Employee learning and development programs
Diversity & Inclusion Commitment
At Komatsu, we come from diverse backgrounds, with unique perspectives, experiences and contributions. We believe that our people are part of our shared purpose. Connected by our core values of ambition, perseverance, collaboration and authenticity, we are committed to continually advancing in our support of diversity and inclusion. United, we are on a journey towards a sustainable future that creates value together.
Company Information
Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Since the company’s founding in 1921, Komatsu has been committed to supporting individuals and communities through job training, skills development and giving back. As a Komatsu employee, you will be encouraged to grow alongside our global company, contributing to a more sustainable future for all. If you are looking for a company that values your talent and potential, join Komatsu to be a part of something big and help advance modern society. Learn more at www.komatsu.com.
EEO Statement
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.